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Local search results and why they are so important.


I have covered how to make sure your business gets included in the three main search engines local searches. When my family is out and about, we regularly do Google searches for businesses on our phones to get directions. I can’t be the only geek that does this all the time, and I get frustrated when I can’t find what I’m looking for. My thought is, why can’t Mr. Business person can’t take the whole 15 minutes it takes to use these free tools offered. Google mobile just posted to their blog that they are making searching with smart phones even easier. Here is the post.

One of my favorite things about Google Maps for mobile is finding businesses on the go. Today we launched a server-side change that makes it easier to get directions to businesses. You can now get directions to restaurants, stores, and other points of interest by entering their names in the start or end point. Consider this example:

Until today, if you tried to get directions and entered a business name, “starbucks” for example, as the end or start point, Google Maps for mobile did not understand that you meant Starbucks the business. Rather, Google Maps for mobile would search for an address with “starbucks” in it.

Google Maps for mobile now recognizes when your end or start point is a business and not an address. Try setting “starbucks” or “mcdonald’s” as an end point when getting directions, and you’ll quickly see what we mean.

If you’ve already got Google Maps on your BlackBerry, Nokia S60, T-Mobile G1, iPhone, or other smartphone, then you don’t have to download anything to start using this new feature. This is because today’s launch was made on our servers, not the Google Maps for mobile client.

But if you don’t already have Google Maps for mobile, visit google.com/gmm on your phone to download it today.

Posted by Constantinos Michael, Software Engineer

Good Tips from Google – Light up your site


We all know how it feels to find the perfect gift. After scouring stores far and wide, suddenly your hunt is over: the stars have aligned to bring you just what you’re looking for — and not a moment too soon. It’s a bit the same way when a search brings you to just the right site. But what if your site’s just the right site, and users can’t find it?

We’re happy to let you know that you don’t need divine forces to play a role in the findability of your site. Nope — you can help make sure that your site turns up just when it should by taking advantage of these tips from our Search Quality Team.

  1. Not sure if all your pages are being seen by Google? Search for your site’s address after the command “site”, like [site:example.com]. When you see your pages in the results, check your snippet content and page titles. Include information that matches the topic of a particular page. If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools.
  2. If you upload new pages or topics faster than Google crawls your site, make sure to submit a Google Sitemap and include a refresh rate.
  3. Label your images appropriately. Users searching in Google Image Search will more easily find the image on your site. Don’t miss out on potential traffic because of [001.jpg] instead of [NintendoWii.jpg]. Image Search is one of the largest search properties out there, so you should take advantage of it.
  4. Manage your SiteLinks. Your most valuable links may not be the ones that Google chooses as SiteLinks, so remember you can remove any that you don’t think users will find useful.
  5. Check for errors and keyword traffic in Webmaster Tools. See our diagnostics checklist.
  6. Serve accurate HTTP status codes. If you’ve retired a page permanently, serve a 404. If you’ve simply relocated it, serve a 301. The more we know about your old pages, the faster we will find the next best page on your site for a given query. 
  7. Users and search engines like organic content. Make some of your own!
  8. Read our recently released SEO Starter Guide.
  9. Watch our Tutorials for Webmasters.
  10. Find out what information Google has about your website in Webmaster Tools.
  11. Get the latest updates from the Webmaster Central Blog.
  12. Find answers to your questions in our Webmaster Help Center, or ask your questions in the Webmaster Help Group

Whether it be the perfect gift, the perfect site, or the perfect cup of cocoa on a cold winter’s night, we hope all your searches are fruitful this holiday season.

Google Analytics – Tracking E-Commerce


Google Analytics put out these helpful videos.
In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business.

We recommend 3 simple methods captured in the videos below. You can find these videos and more on the new Google Analytics Youtube Channel.

1. Use Google Analytics to track your e-commerce activity. As an e-commerce site, you likely want to know who is visiting your site and the goods they are purchasing. By enabling E-commerce tracking on your site, Google Analytics will provide vital metrics including overall revenue, revenue per product, average transaction amount, and more

Continue reading →

Hi-Definition Rollout and New Landing Pages on YouTube


I have shared with you in this blog that YouTube is a great way to promote a product or service. I always share with clients, if a picture is worth a thousand words,,,,,,,. The complaint I often hear back is that the quaility on Youtube is very low, well here is the post on their blog today.

We have two developments that we would like to share with you: the expansion of our HD player and a test of three new landing pages designed to help you find the news, music and movies on YouTube that matter most to you.

HD on YouTube

Starting today, if you click the “watch in HD” option below any HD-enabled video, the video will automatically play in widescreen – so you can find out where the hell Matt is in glorious HD, if you so wish. As part of this launch, we have created an HD Videos area where you can browse videos uploaded in the HD format. In anticipation of your questions – including how to encode your videos to take advantage of this new feature and how to avoid the dreaded “windowboxing” – we have prepared an FAQ in the Help Center. Hopefully you’ll find any technical information you need there, but feel free to post follow-up questions to the YouTube Community Help Forums.
Continue reading →

Have you Googled your business name recently?



I highly recommend this becomes a habit for anyone on the web.
Why, well you will find a world of information like who is blogging about you and who is buying your name as a keyword. You could also find out if you site has been label with a virus or spam warning that the search engine put on. This task can also be performed in all of the social bookmarking sites to see if anyone is tagging your content. If they are not, maybe you need better content.

Take an hour a day to Tweet on Twitter


It seems there are two types of people today, those who hate Twitter and those that freak out when Twitter is down. I am now the later. My first go around at twitter failed, I felt stupid writing my 140 word or less tweet and I always tried my hardest to be profound and say something that would wow somebody. It became more difficult than it was worth, so I quit.
Everybody kept blogging about Twitter and facebook tried to buy them, so I figured I would give it another try.

First, I started reading peoples Tweets and found out people were just sharing things like they were speaking to a friend or family member. The information was all over the map depending who you were following. So this took the pressure off and I started tweeting the same way I saw other people do. I started following people who are interesting and re-followed the same type of people.

Second, I started reading the information that people posted in their Tweets. Then I started sharing information that I found interesting in my Tweets. I am being social.

So my suggestion to you is to give Twitter the collage try and start sharing and building you sizable network of people and drop in some news worthy information about your business every once in a while.

Do you know your Twitter Score?


If you have started using Twitter, you can check your Twitter score with Twitter Grader.
Twitter Grader Takes different variables to check your score, so take a look.

Here is our score.

You can follow us at http://twitter.com/seotoknow

Or you can follow how many followers you have.
TwitterCounter for @seotoknow

Twitter counter.com

I’m sure we will continue to see many more tool and widget that are based of Twitter.

Before you jump into adwords and waste your money


When ever we implement an adword campaign for a customer, we start with a low budget and focus on achieving good quality scores to maximize the budgets. Once we have 7/10 our better, then we up the budget and get the campaign going to get higher positions while paying less.
Here is a very good video that explains this well.

How do I actually use Analytics to optimize AdWords


Google Analytics is full of insights that can benefit your AdWords account, and your business. To help you make the most of this information, we’ve started an introductory video series called“Google Analytics in 60 Seconds.” The first two videos explain two easy ways to refine your targeting. You can find them below and as part of the Google Analytics Conversion Universityplaylist.

Location, Location, Location
Now, you no longer are flying blind when you target your campaign by location in AdWords. Use the Map Overlay report and location data within Analytics to see, geographically, where your visitors are coming from – or where they aren’t coming from. You can then use this information to refine your AdWords marketing with location-targeted campaigns to build your business.

Note: You can also use the recently launched Geographic Performance report within AdWords to see similar information, but it currently does not have a visual component nor includes some of the metrics available in Analytics, such as time on site and bounce rate.


Improve Your Placement Targeting
The Google content network is the largest contextual advertising network in the world, comprised of high-quality websites, news pages, and blogs that partner with Google to display targeted AdWords ads. And within AdWords, you can hand-pick which sites you’d like your ads to run on by creating aplacement-targeted campaign. But how do you know which sites to pick? If you knew which sites were already sending you high value traffic, why not run your ads on these sites? This video will show you how to use Google Analytics to identify the best sites by using the Referring Sites report.

More to come!
There are a number of easy and effective ways to use Google Analytics with AdWords – whether you want to identify the best keywords, save money on bidding, expand your business or refine your campaigns – and we’ll post more of these videos soon!

Posted by Stephanie Hsu, Google Analytics Team

Social Bookmarking is Becoming Very Popular.


Social Bookmarking is becoming very popular trend for website users.

Here is a good video that explains how it benefits a user.

These button allow you users of your site to post your information on sites like Myspace and Facebook. This is becoming so popular so fast that I’m sure you see the down side of not adding this benefit if your competition is using it.

This can benefit the site owner by if you are lucky enough to be a site that is getting bookmarked by these users. We like to use code from a site from a site called addthis.com.

There is a simple create an account process, then it allows you to choose from three styles of button with or without a drop down option. I personally like the drop down button. Then you choose if the button is going on a Blog or a website. If you have a wordpress blog, use their plugin like you will see on this site.

You will then see the generated code you can copy into your site.

Here is an example of your button.

If your site is template driven, try to modify your template so the button shows up on every page.

From Wikipedia, the free encyclopedia.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

Why we love promoting with Youtube


If you follow the philosophy that a photo is worth a thousand words, then do the math on a video.
What got us hooked on videos was when we were helping a jewelry business do some research on marketing. We came across this site that sold items for people who use beads. One of the products they sold was a bowl that collected small beads on a wire hook.  The product page had a video on it of how to use the bead bowl with the wire hook and it made sense of how to use it. They did not have a snowballs chance of explaining why you should buy it with a text description and a photo.

If you have digital camera that has a video option or a simple video camera that allows you to download files to your computer, then you can use Youtube.com

Create an account and make sure you pick a good username.

Once you have shot your video, preview it on your computer and make sure it tells the message you want to get across. (It does not have to be perfect) choose the upload button.
This screen allows you to put in all of your information. The title of you video will be searchable in Google and Youtube so take your time filling out this information.

Now your ready to upload your video, choose the upload a video button.
It an take a bit for your video to upload, once it does upload it again takes a while before you can view it.

Preview you video and get a good chuckle of hearing your voice on the net.
Then next to your video on the right, you will see code that  youtube creates.

Copy the embed code and insert it into the page you want to put it in.
This can be done using Dreamweaver software. Create a test page first to see what it looks like live.

If your site builds your pages with a wysiwyg (What you see is what you get) editor, you can paste the code into the editor below the descriptive text and save.

Youtube also gives you your own profile page that you can customize and put in information about your company. It comes with very good stats so you can analyze your video views.

Here is an example.

This is a very strong free tool for you to use.

Promoting your site with Forum Boards


Now a days there are forum boards for all interests. We suggest that you find one or two forums where your potential customers hang out. Start off by lurking through the boards to become familiar with the content of the board and see how you can make a helpful contribution to the board. Make you first couple posts by complimenting someone our adding some good advice.

These boards usually require you to register for them. Once you have registered you are given a profile. Most boards allow you to personalize your profile and creat a signature.

Open up photoshop and create a banner ad create a banner.

Make sure you save it as a jpg file. Photoshop will have it as a psd file, so “save as” a jpg and rename it. You banner will have to be hosted by you, so ftp it up to your image file and it will have a photo url.
www.mysite.com/images/mywidgetbanner.jpg

In the forum board, find the link to your profile and choose profile information and edit it.

You will need to use image tags [img][/img] like these. Paste in your photo url and add in the image tags so it  looks like this.  [img]www.mysite.com/images/mywidgetbanner.jpg[/img]

Then when you make a post it will look like this,

Please understand your competition is already doing this, so it is very important you make this an every other day task. What will happen is, you will meet very nice people and people will click on your link to your site. Make this into a fun task and enjoy yourself in this relaxing way to market your business.

Fullshot Image Capture


Fullshot image capture is a great tool to take  screen shots.
It cost between $49.99 and $149.95 depending on what version you get.

FullShot is a professional screen capture (print screen) application designed for any Windows user who needs an effortless, effective way to take screenshots of Windows screens. It’s perfect for capturing on-screen images you want to include in manualstraining handouts,presentationsmarketing materials, and web pages. FullShot allows you to take screen shots of various regions, documents, or even specific windows on your desktop using a combination of technologies like hotkeys and snapshot buttons. You can also use FullShot to edit and annotate images before printing them directly to any printers connected to your PC.

Photoshop is a must for Websites


There must be a zillion programs that can adjust the size of a photo.
Adobe photoshop is the best I have seen. Sites need great photo that usually need to be specific sizes.
If you have a E-com site and your wanting to sell products online, photoshop can really help you. There are tons of free tutorials out there, I find myself watching tutorials on YouTube so I can rewind them.

FTP Programs


If  your site was built built by a company and they are done and handed over the user name and password.
You probably have access to a back end admin view, but how do I access the the actual files?
That where an ftp program comes in. What is ftp?
This is from Wikipedia;
FTP is a file transfer protocol for exchanging and manipulating files over a TCP computer network. A FTP client may connect to a FTP server to manipulate files on that server. As there are many FTP client and server programs available for different operating systems, FTP is a popular choice for exchanging files independent of the operating systems involved.

In layman’s terms, it allows you to bring a file from your computer to your server or from your server to your desktop. For example, all of the webmaster tools have verification pages that need to be uploaded to your root directory or httpdocs. An ftp program can do it for you.
Here is an example of one of our sites, we are looking in the httpdocs file and you can see the different verification codes the he three main search engines. You can also see the sitemap files.

Or if we wanted to upload another wordpress plugin we need to navigate to our wordpress plugin file.

There are many FTP programs out there that allow you to log onto your our server. Some are free and some cost, this is a program that I would pay for because it is very important it works properly.

Keyword Density The Great Unknown


This is a very difficult and could be frustrating topic.
The first reason to check key word density through the hundreds of free tools, is to even see if you are properly using your strongest keywords on your site.

The second would be to see if you are using them too much.

Keyword density is important because search engines use this information to categorize a site’s theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).

You might not be able to have all of your key words strong on all of your pages.

This is why more and more site are creating landing pages.
Example www.yoursite.com/keyword.com

Here is a very good free tool out there.

Insert your URL and your keywords.

This tool will spit out a ton of information you can analyze to help benefit your site.

Flip through all of the tabs to to view the information.

Page Ranker Tool for Firefox


Since we all love free tools that will help us and make our lives easier, I wanted to share with you Page Ranker for Firefox by SEOBooks.com. I cover using this tool in “The basics” to help you track your page ranking in the three main search engines Gooogle, Yahoo and MSN.
This tool will also help track your competition to see how they are doing with the same keywords.

To use this tool, choose the add multiple keywords option.

A smaller window will open up.

Put in the domain you want to track and your main keywords.
Put your primary keywords first and if you want to, throw in some secondary keywords also.
The click the add button below.

Click the start button in the lower left hand corner and watch the tool work.

Click on the save button and name your preset so you don’t have to re-type in your information again.

Other Paid Tools by Yahoo


Other Paid Tools by Yahoo

Just like Google, Yahoo has simular SEM tools that work well in there site.

Using Local Search Maps on Your Site


Google Maps can help you create a map that you can embed into your site.

Here is how to do it. If you have all ready created a listing in Googles local business center

in Google, choose maps and search for your listing,

Click on your listing.

On the upper right, choose Link and choose the custom option.

Choose the size map you want and copy the code to put into your site.

Now you will have an interactive direction page where your customer will be able to use ll the options that Google has to offer from your site.

Bable Fish Translation Tool from Yahoo


If you have found that you are getting traffic from non-English speaking viewers to your site, here is a neat tool. Yahoo’s Babel fish has been around for some time and they offer 2 different tools to translate your site.

With Yahoo! Babel Fish, your users can translate passages of text or entire Web pages among 12 languages, or they can quickly translate your page into their language of choice. Adding Babel Fish Translation to your site is free and easy. Simply choose the tool (or tools) you want for your site, click the “I want this one!” button, then copy and paste the single line of code into your page. Take your pick from two powerful tools.

 

 

With this tool, your customer will copy your text and paste it into the tool and your content will be translated to their language.

Even though the tool takes people off your page and sends them over to Yahoo to get the translation, it still an help you convert a customer.

Usability and SEO


By Mark Jackson, Search Engine Watch

When talking about usability, most people will refer to “simple things” like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving people to a Web site is to grow your business). However, that’s only one reason to focus on usability.

A post on the Official Google Blog recently had an interesting comment from Udi Manber:

“Another team in our group is responsible for evaluating how well we’re doing. This is done in many different ways, but the goal is always the same: improve the user experience. This is not the main goal, it is the only goal.”

The more that we, as SEOs, can understand what he means here, the better quality service we’ll provide our clients (either in-house or agency clients). Manber is saying focus on the user, always.

What does this mean for you, as you try to market you business via organic search?

Continue reading →

Google Translate Gadget


Just like the previous post, Google also has a translate tool for sites that have viewers that speak other languages than what you have written your site in.

This tool will also take your user to there site.

To install it, go to Google Translate

Then the gadget will display

SEO Success — Guess What…Content Works!


By Mark Jackson, Search Engine Watch

People ask me all the time, “how can I get ranked in the search engines quickly?” Sometimes, I can point out a couple of things that will make a near-immediate impact on Web sites — such as fixing a duplicate content/mirror issue by implementing a 301 permanent redirect strategy, correcting a robots.txt file (I spoke with someone at the Search Engine Strategies conference whose development team had put “disallow: /” in their robots.txt file — this isn’t good, by the way) or, including keywords in the title tag that are relevant to every page (people still don’t do this — I don’t understand!).

Continue reading →

The importance of alt tags in images


The importance of alt tags

Yahoo! Directory Listing


Yahoo has a very popular diretory to submit to
 

Submit your site to Yahoo Directory $299.00 Yahoo! Directory Submit is part of a suite of services created to help businesses like yours get more out of Yahoo!, more efficiently. Whether you’ve submitted to the Yahoo! Directory in the past or are a new user, Yahoo! Directory Submit provides expedited review of web sites you propose for the Yahoo! Directory.

Yahoo Local Listings


Yahoo offers Yahoo Local Listing and has 3 different plans you can choose.

From Yahoo’s front page, there users can choose local search.

There search will send them to Yahoo local and display a list view page.

If you click on a listing, it brings up lots of info about the business including photos.

To add your listing, choose add a business at the bottom of the page.

Put as much info as possible and continue to update it as necessary.

MSN’s Business Listing – This is exellent


MSN maps allows you to add listing for free if you have an account.
You can add, edit, or delete the information about your business that is displayed in search results on Live Search Maps by using Live Search Local Listing Center. Help customers find your business by adding details such as hours of operation, services offered, or phone numbers.

Log into your MSN account and choose add a new listing.

The next screen allows you to enter a ton of information on your business.
If you are unable to get all off your information uploaded, you can go back and edit it at any time.
Have images of your showroom, outside, logo’s and whatever will help you out.
Here is an example;

MSN also allows you to choose your categories you want to be in.

Here is what you listing look like when someone clicks your link.

What the hell is a ror.xml sitemap


ROR (Resources of a Resource) (Free Tool) is a rapidly growing independent XML sitemap format for describing any object of your content in a generic fashion, so any search engine can better understand that content. RORweb.com is the official ROR website.

ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search with structured information to better understand meaning. ROR information is typically stored in a ROR feed called ror.xml placed in your website’s main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at http://www.your-website-name.com/ror.xmlYou can think of your ROR feed as a powerful structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, anything you want.

XML Sitemaps Great for Engines Bad for users


With today’s technology and search engines, it is a must to have an xml sitemap with in your root directory.

www.yoursite.com/sitemap.xml

The free site map tool that we like to use is XML Sitemap Generator

Their free tool works for sites that have 500 pages or less If you have more, there pay for tool is only $20.00 and you upload it ftp to your site.

In 2005, the search engine Google launched the Sitemap 0.84 Protocol, which would be using the XML format.

A sitemap is a way of organizing a website, identifying the URLs and the data under each section. Previously, the sitemaps were primarily geared for the users of the website. However, Google’s XML format was designed for the search engines, allowing them to find the data faster and more efficiently.

Continue reading →

MSN’s Webmaster Tools


MSN Live has their own set of Webmaster tools that will allow you to get properly indexed within the MSN listings. Just like Google and yahoo, MSN has their own specific processes to follow.

Click on the MSN Live Webmaster Tool link

Sign in to use the tools with your e-mail and pass word.
Click on the add a site link.

Put you full front page top URL into Web Address.
Below that put in the URL to your sitemap.
Example http://www.yoursite.com/sitemap.xml
Then enter your e-mail address and choose to get updates.

You will then be asked to create a verification page to upload to your root directory.
You will need to upload it ftp to your httpdocs file. Then run the verification link.

Check back and you will see how many of your pages are indexed in MSN Live

Here you will again put in your sitemap info

MSN Live has it’s own Keyword tool to see how your pages rank.
They have a green bar that ranks the page on a scale of 1 to 5 in strength.
If certain pages don’t rank well change them and re-run it.

There are much more tools to play with in MSN.

Cuil Launches Biggest Search Engine on the Web


Cuil allows you to submit to their new search engine.

Here is a link to their submit page.

To learn more about them, here is their blog

Technology Company Offers New Look at Search

MENLO PARK, Calif.—July 28, 2008—Cuil, a technology company pioneering a new approach to search, unveils its innovative search offering, which combines the biggest Web index with content-based relevance methods, results organized by ideas, and complete user privacy. Cuil (www.Cuil.com) has indexed 120 billion Web pages, three times more than any other search engine.

Continue reading →

Add your URL to Yahoo’s Site Explorer


Submit you URL to Yahoo, Enter the URL for your website or webpage you would like to submit. For any URL (directly submitted or obtained from a feed) our crawler will extract links and find pages we have not discovered already. We will automatically detect updates on pages and remove dead links on an ongoing basis.

Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page

Here is where you will be linking pages and feeds so Yahoo will index your site.
You will also be able to resubmit your feeds when things change on your site.

 

Google Adword Negative Keywords


If you are starting to use Google Adwords, here is a great video to help you understand how to not waste your money on cliks you don’t want.

Negative keywords are a great way to help ensure that only your targeted audience will see your ad. This can help reduce your costs and improve your advertising return.

Press the play button below to watch a short video on negative keywords and learn about these topics:

  • what are negative keywords
  • why you should use them in your campaign
  • how to choose and apply negative keywords
  • tips on effective keyword choices

 

MSN’s Submit Your Site


Submit Your Site Submit your site to MSN Live Search.
Getting your site indexed Generally our web crawler, MSNBot, can find most pages on the Internet.

Yahoo Create an Account


To use Yahoo tools you must make an account
Please get used to creating accounts

Once you have an account, you will have access to all of Yahoo’s free stuff

How to Create an MSN Account


MSN Live also has Webmaster tools to help properly index you site within their search engine.

To use MSN tools, you will need to create an Account

You can know use MSN’s Tools.
I like the fact that you can use an existing e-mail address.

Lets Check the basics first.


Does your site do what you want?

What I mean here is, if you were looking for information and you found your site would it be helpful and would you spend any time on it.

Or would you hit you back button and keep surfing.


Be very honest about this question to yourself.
If the answer is the back button, work on your content before proceeding.

Promoting a bad site will hurt your online presence.

Is your site easy to Navigate?
Depending on how your site was set up, you need to have proper navigation set up so your users can easily surf your site. This can be done by inserting a menu on one of the sides of the site or top or bottom.

Shopping Cart and Check out process.
If you have an e-com site, your shopping cart is your best friend. Make sure you make it easy for your customers to use a variety of ways to pay, Pay Pal, Credit Cards, Check and money orders and also make it so someone can call you with their information.

If someone has had a bad experience with another site, they won’t want to put their information into your site. Checks and money orders are important since some people have money but not credit cards.
If you offer that option and your competition does not, you win.
Test your shopping cart over  and over before you launch!!

Your Basket
Make sure your users can find their basket on every page of the site.

Does it work? Test and re test.

Do you have a XML site map
Here is a great tool that is free for up to 500 pages
Here is another

Do you have a Robot.txt file?
Go here

If the answer is no to any of these questions, correct them first.

Do not waste your time promoting a bad site.

Start Analizing

If you are confident you have the above items in order, then lets start analyzing the site.
Your companies name does not have to be in your title to get clicks.

Your key words are much more important. To see if you have a title on your page already,
Open up an browser and go to your main page. Look in the upper left corner and you should see it.

When someone does a search, you title show up in the results.

If you do a view soure, you can see your title tag.

You want to make sure your page has relevant text to your title.

Do you have strong meta data.
Meta data is no longer that inportant for SEO results, but still shows up below your title in some search engines. But it is still worth putting in your proper tags. Don’t repeat the same thing over and over.

Do you have enough good text content on your front page.
Very important in SEO and your text needs to verified through a keyword analyzer.
The keyword analyzer sees your text like a search engine would.
Here is a very good tool Change your text around if it does not do well.

Check your ranking in the 3 main search engines.

Determine your 5 main keywords you will be competing for that you have all ready made sure show well on your page through checking the keyword density.
Then run those key words through Google, Yahoo and MSN Live.
Make a graph table and write your Search Engines down a column and your keywords in the header row.

Give yourself a score of where your site came up in the keyword search. (If you are over 30) just give yourself the score 30. Now add up the columns and you have a score per search engine, then add those three numbers together and you have your overall search engine score. Track this weekly and see if your score goes down.

If it does go down, you SEO campaign for natural search results is working.

You can do the same thing for tracking the number of pages you have indexed in each search engine.
Go to the search engine and type in site:yoursitename.com

Here is a great firefox add on.
If you are a firefox user, here is a great plugin
Seobooks page ranker
It has you put in your url and the keywords you want ad it shows you your rankings.
We cover this more here.