
Does your site do what you want?
What I mean here is, if you were looking for information and you found your site would it be helpful and would you spend any time on it.
Or would you hit you back button and keep surfing.
Be very honest about this question to yourself.
If the answer is the back button, work on your content before proceeding.
Promoting a bad site will hurt your online presence.
Is your site easy to Navigate?
Depending on how your site was set up, you need to have proper navigation set up so your users can easily surf your site. This can be done by inserting a menu on one of the sides of the site or top or bottom.
Shopping Cart and Check out process.
If you have an e-com site, your shopping cart is your best friend. Make sure you make it easy for your customers to use a variety of ways to pay, Pay Pal, Credit Cards, Check and money orders and also make it so someone can call you with their information.
If someone has had a bad experience with another site, they won’t want to put their information into your site. Checks and money orders are important since some people have money but not credit cards.
If you offer that option and your competition does not, you win.
Test your shopping cart over and over before you launch!!
Your Basket
Make sure your users can find their basket on every page of the site.
Does it work? Test and re test.
Do you have a XML site map
Here is a great tool that is free for up to 500 pages
Here is another
Do you have a Robot.txt file?
Go here
If the answer is no to any of these questions, correct them first.
Do not waste your time promoting a bad site.
Start Analizing
If you are confident you have the above items in order, then lets start analyzing the site.
Your companies name does not have to be in your title to get clicks.
Your key words are much more important. To see if you have a title on your page already,
Open up an browser and go to your main page. Look in the upper left corner and you should see it.

When someone does a search, you title show up in the results.

If you do a view soure, you can see your title tag.

You want to make sure your page has relevant text to your title.

Do you have strong meta data.
Meta data is no longer that inportant for SEO results, but still shows up below your title in some search engines. But it is still worth putting in your proper tags. Don’t repeat the same thing over and over.
Do you have enough good text content on your front page.
Very important in SEO and your text needs to verified through a keyword analyzer.
The keyword analyzer sees your text like a search engine would.
Here is a very good tool Change your text around if it does not do well.
Check your ranking in the 3 main search engines.
Determine your 5 main keywords you will be competing for that you have all ready made sure show well on your page through checking the keyword density.
Then run those key words through Google, Yahoo and MSN Live.
Make a graph table and write your Search Engines down a column and your keywords in the header row.

Give yourself a score of where your site came up in the keyword search. (If you are over 30) just give yourself the score 30. Now add up the columns and you have a score per search engine, then add those three numbers together and you have your overall search engine score. Track this weekly and see if your score goes down.

If it does go down, you SEO campaign for natural search results is working.
You can do the same thing for tracking the number of pages you have indexed in each search engine.
Go to the search engine and type in site:yoursitename.com



Here is a great firefox add on.
If you are a firefox user, here is a great plugin
Seobooks page ranker
It has you put in your url and the keywords you want ad it shows you your rankings.
We cover this more here.
