When ever we implement an adword campaign for a customer, we start with a low budget and focus on achieving good quality scores to maximize the budgets. Once we have 7/10 our better, then we up the budget and get the campaign going to get higher positions while paying less.
Here is a very good video [...]
Posts under ‘CPC Sites’
Before you jump into adwords and waste your money
How do I actually use Analytics to optimize AdWords
Google Analytics is full of insights that can benefit your AdWords account, and your business. To help you make the most of this information, we’ve started an introductory video series called“Google Analytics in 60 Seconds.” The first two videos explain two easy ways to refine your targeting. You can find them below and as part of [...]
Other Paid Tools by Yahoo
Other Paid Tools by Yahoo
Just like Google, Yahoo has simular SEM tools that work well in there site.
Google Adwords
Adwords Blog
This text is right from Googles sales pitch. We did the screen shots to help it make more sense.
Adwords You create your ads You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google When people search on Google using one of your keywords, your ad may [...]
Google Adword Negative Keywords
If you are starting to use Google Adwords, here is a great video to help you understand how to not waste your money on cliks you don’t want.
Negative keywords are a great way to help ensure that only your targeted audience will see your ad. This can help reduce your costs and improve your advertising [...]