We all know how it feels to find the perfect gift. After scouring stores far and wide, suddenly your hunt is over: the stars have aligned to bring you just what you’re looking for — and not a moment too soon. It’s a bit the same way when a search brings you to just the [...]
Posts Tagged ‘Google’
Google Analytics - Tracking E-Commerce
Google Analytics put out these helpful videos.
In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend [...]
Have you Googled your business name recently?
I highly recommend this becomes a habit for anyone on the web.
Why, well you will find a world of information like who is blogging about you and who is buying your name as a keyword. You could also find out if you site has been label with a virus or spam warning that the search [...]
Before you jump into adwords and waste your money
When ever we implement an adword campaign for a customer, we start with a low budget and focus on achieving good quality scores to maximize the budgets. Once we have 7/10 our better, then we up the budget and get the campaign going to get higher positions while paying less.
Here is a very good video [...]
How do I actually use Analytics to optimize AdWords
Google Analytics is full of insights that can benefit your AdWords account, and your business. To help you make the most of this information, we’ve started an introductory video series called“Google Analytics in 60 Seconds.” The first two videos explain two easy ways to refine your targeting. You can find them below and as part of [...]
Google Adword Negative Keywords
If you are starting to use Google Adwords, here is a great video to help you understand how to not waste your money on cliks you don’t want.
Negative keywords are a great way to help ensure that only your targeted audience will see your ad. This can help reduce your costs and improve your advertising [...]
How to create a Google account
To use all of the great tools that Google offers webmasters (Thats you) you must create an account first.
From Google’s front page look at the upper right Corner at “Sign in”.
This is an easy proccess and just follow the instructions.
From here you can start choosing what tools suit your needs.
We cover a lot of then in this [...]